Conifer is an outdoor landscaping company that focuses on snow removal in the winter and landscaping in the summer.
ROLE
Designer & Production Artist
OBJECTIVE
To design a visual striking and versatile logo for a landscaping company that embodies the beauty and harmony of nature.
CHALLENGE
We first had to come up with the name for the outdoor landscaping company. Some of those names were; Allium, Birch, Yarrow, Wildgrass and Conifer. Once we landed on Conifer, we needed to choose a color palette, font, tagline and design that effectively represents natural elements, like plants and trees.
Creating a unique design that stands out from competitors while still clearly conveying the company's focus on snow removal and landscaping.
The logo needs to be timeless avoiding trendy elements that become outdated quickly.
PROCESS
I started with a competitor analysis and then moved on to sketching in Illustrator. I prefer to create these logos in black and white to keep the focus on the typography and the mark. Once the client chooses a logo, we explore different color palettes.
OUTCOME
We chose 4 trees to represent all four seasons with the tagline, Outdoor Services. The client was able to generate business through the branding with a clear understanding of what they did.
Sketches of the different types of needles of Conifer needles.
ROLE
Designer & Production Artist
OBJECTIVE
To design a logo that effectively captures the essence of water and relaxation of a spa and hot tub company.
CHALLENGE
To create a fun more vibrant logo that feels both contemporary and soothing while conveying a sense of luxury and relaxation without appearing outdated.
The logo needed to be distinctive and memorable in an industry where other companies might use similar symbols.
The logo must look good across various applications, from digital platforms to signage.
PROCESS
I started with a competitor analysis and then moved on to sketching in Illustrator. I prefer to create these logos in black and white to keep the focus on the typography and the mark. Once the client chooses a logo, we explore different color palettes.
OUTCOME
The water mark reinforced the brands connection to water and relaxation and gave the company brand recognition.
Evelyn & May is a skincare company based out of Boulder, Colorado that focuses on organic ingredients.
ROLE
Owner, Designer, UX Designer & Production Artist
OBJECTIVE
To create a logo, website and labels so it stands out from others in the market.
CHALLENGE
To create a look that was modern but also represents the core of who Evelyn & May is.
PROCESS
I started with a competitor analysis and then moved on to sketching in Illustrator. I prefer to create these logos in black and white to keep the focus on the typography and the mark. Once I narrowed down the logos to the one that I loved, I then explore different color palettes.
OUTCOME
Created a cohesive design throughout the line.
These labels were created for lip balm, cuticle balm, pillow spray and body oil containers.
Lip Balm, Yoga Mat Spray, Body Oil, Pillow Spray, Cuticle Balm
Wooden Hill Wicks is a candle company based out of Dixon, Illinois that sells seasonal candles at farmers markets. The name comes from the clients grandmothers cabin that she visited as a child.
ROLE
Designer & Production Artist
OBJECTIVE
To choose a name, logo and label designs that stands out from the rest of the candle market.
CHALLENGE
Deciding on a final name that represents the brand.
PROCESS
I started with a competitor analysis and then moved on to sketching in Illustrator. I prefer to create these logos in black and white to keep the focus on the typography and the mark. Once the client chooses a logo, we explore different color palettes.
OUTCOME
The candles stood out from the rest of the other candle stands at the market.
AEM Consulting is a consulting company for professional services, business and ps software.
ROLE
Designer & Production Artist
OBJECTIVE
To create an identity for AEM Consulting that is modern and clean.
CHALLENGE
The client wanted a simple streamlined logo that incorporated the company initials along with mountains, since they're based in Colorado.
PROCESS
I started with a competitor analysis and then moved on to sketching in Illustrator. I prefer to create these logos in black and white to keep the focus on the typography and the mark. Once the client chooses a logo, we explore different color palettes.
OUTCOME
After a few rounds of iterations, we decided to drop the idea of using the A & M in the shape of the mountain, but kept the mountain idea.
Caliby Crafts was created out of passion for crocheting. The name Caliby is a combination of the owners two cats, a Calico and Tabby.
ROLE
Designer & Production Artist
OBJECTIVE
To create an identity for Caliby Crafts that would stand out from all of the other small crocheting businesses.
CHALLENGE
The client wanted a combo of yarn and a cat shape to represent their brand, but didn't want it to be too child-like.
PROCESS
I started with a competitor analysis and then moved on to sketching in Illustrator. I prefer to create these logos in black and white to keep the focus on the typography and the mark. Once the client chooses a logo, we explore different color palettes.
OUTCOME
The client loved the handwritten look and feel of the logo along with the yarn cat. They loved the neutral colors of the cat icon and felt that it was sophisticated enough to stand out in the crowd.
